Good products often launch to silence.
The product is real, the video is good, and the post goes out at nine. By noon it has a couple of thousand views, mostly from people who already knew about it. The story was fine. It just didn’t reach anyone new.
So we build the audience before launch day.
In the weeks before, we work out who can help spread your story, get your executives posting in their own voice, and book the creators your buyers follow. On the day, everything goes out together.
Five parts, one launch.
The story.
We find the one clear message people should remember about your launch, and build everything around it.
The founder video.
Your founder on camera, short and made for X and LinkedIn. Two versions from one shoot.
The warm-up.
Two ghostwritten posts a week per executive in the run-up, approved by your team, so your accounts are active when the launch goes out.
The creators.
We look at who your target customers follow and pick creators to match. You see every name, and we replace any you reject.
Launch day.
We coordinate the copy and timing so all the posts go out together. If views are behind, we add more creators at our cost.
From kickoff to launch
The story.
Discovery calls, the story agreed, scripting starts and we begin mapping creators.
The script.
Script finalized in one round of feedback. On-camera coaching starts and executive posts begin.
The shoot.
A rehearsal, then the founder video and a second cut, filmed in one session at your office or on location.
The edit and the creator list.
First edit for your review. The full creator list goes to you for approval.
Final prep.
Final videos and alternate cuts ready, launch-day posts scheduled and the creator list confirmed by you.
Launch, then follow-up.
Views tracked live against your guarantee, then three weeks of follow-up posts and a full report.
You approve every stage
Each stage has one round of feedback, and nothing goes live without your approval.
The story and the script
One review round each. We collect your team’s notes in one place so decisions are quick.
The creator list
You see every creator before anything is booked. Reject any name and we replace it.
Every post and video
Launch copy, creator captions and the final video are all approved by you before launch day.
The numbers
A live dashboard on launch day showing views against your guarantee, using X’s own numbers.
Three weeks of follow-up, then a report
Most launches go quiet after the first day. We keep posting for three more weeks to keep the story going.
Second wave.
Alternate cuts, reaction posts and the best creator posts shared again while interest is still high.
Executive follow-up.
Your team’s ghostwritten posts shift to results, customer reactions and what comes next.
The report.
Every number against your guarantee, what worked, what didn’t, and what we’d suggest next.
Have a launch coming up?
Tell us your date and what you are launching, and we’ll show you how the five weeks would fit.
Or email hello@makeitlaud.com