Great products die quietly all the time.
The demo is real, the film is sharp, the tweet goes out at nine. By noon it has two thousand views and a heart from your lead investor. The story was fine. Nobody was standing where it landed.
So we build the crowd before we build the moment.
Weeks out we map who can carry your story, get your executives posting in their own voice, and book the creators your buyers trust. On the day, all of it fires together.
Five Parts. One Window.
The angle.
Every launch has one line the market will repeat. We find yours and build everything around it.
The founder film.
Straight to camera, tight, made for X and LinkedIn. Two versions from one shoot.
The warm-up.
Twice-weekly ghostwritten posts per executive in the weeks before, approved by your team, so your voice is already in the feed when the big one lands.
The crowd.
We take your ICP and map which creators those people actually follow. You see every name. You strike any name. We replace it.
The drop.
Copy, timing and distribution run to the minute so the whole wave lands together. If the floor is in doubt, a reserve wave goes out at our cost.
From Kickoff to Live
The angle.
Discovery, narrative locked, script started, network mapping begins.
The script.
Locked in one consolidated round. Speaker coaching starts. Executive posts begin going out.
The shoot.
Rehearsal, then the founder film and companion video, one session, at your office or on location.
The cut and the list.
First edit for one review round. Full creator list sent to you for sign-off.
The staging.
Final assets, alt cuts, launch-day invites queued to the mapped network, creator list locked by you.
The drop, then momentum.
Tracked live against your floor. Three weeks of follow-up posts and a full debrief with the numbers.
You Hold the Veto at Every Stage
Fast does not mean loose. Each stage has one consolidated feedback round, and nothing goes live without your sign-off.
The angle and the script
One review round each. We consolidate your team’s notes so decisions get made, not debated.
The creator list
The full list, every handle, before a single post is booked. Strike any name and we replace it.
Every post, every cut
Launch copy, creator captions and the final film are all approved by you before launch day.
The numbers
Live dashboard against your floor on launch day. Nothing self-reported, nothing hidden.
Three Weeks of Momentum, Then the Debrief
A launch that stops at midnight on day one leaves views on the table. The plan keeps the story in the feed.
Second wave.
Alt cuts, reaction posts and the best creator takes re-shared while the algorithm is still paying attention.
Executive follow-through.
Your team’s ghostwritten posts shift to results, customer reactions and what comes next.
The debrief.
Every number against the floor, what carried the story, what did not, and a recommendation for the next moment.
See Where Your Launch Would Land
Bring what you are shipping. We will map the five weeks against your date on the call.
Or email hello@makeitlaud.com